How do you create a consistent colour impression in different print and electronic editions? Are your files really output-neutral and prepared for "cross-media publishing"? How do you define colour in programmes that do not support CMYK or spot colours?
With the freieFarbe approach, Peter Jäger of pro2media shows in this webinar a practical approach on how to get a firm grip on colour.
Content
- Presentation of the association freieFarbe e.V. and pro2media gmbh
- What does the customer require? Consistent colour across all issues?
- For which outputs (offset or digital printing, copying systems, electronic media)
- Dealing with colours so far: several logo and image variants
- Logo development today: based on pro2media gmbh, starting from only one logo variant
- Determine cross-media colours
- Use of tools such as digital and printed colour atlas and Gamutmap.com
- Create a clean colour CD with clearly defined values
- Implementation in the programmes (Word, FileMaker, InDesign, Illustrator, Web CMS, OpenSource, etc.)
- Processing in the printing plants (using Callas pdfToolbox)
- Questions and answers
To the speaker
Peter Jäger, techno-polygrapher with federal certificate, owner of pro2media gmbh
www.p2m.ch[:en]This recorded webinar on how to prepare graphics and image data as a single master for different types of output is only available in German.
